Search results for "search engine optimization"

showing 3 items of 3 documents

Análisis de la implementación Schema.org en el repositorio RODERIC e impacto en el posicionamiento en Google y Google Scholar

2021

espanolSe presenta la implementacion de Schema.org en el repositorio RODERIC de la Universitat de Valencia. Para el analisis del impacto de la implementacion se han definido ocho indicadores que se han analizado en Google Search y Google Scholar segun el caso: visitas, visitas a registros bibliograficos, documentos descargados, impresiones, clics, CTR, posicion media en la SERP y posicion en la SERP que fueron analizados durante dos periodos consecutivos de un ano, antes y despues de la implementacion. Los resultados obtenidos muestran resultados desiguales para ambos buscadores. En el caso de Google Search, a pesar de conseguirse un incremento considerable en el numero de impresiones (21,0…

UNESCO::HISTORIAUNESCO::HISTORIA::Historia por especialidades::Historia de la cienciaWeb semànticSEO académico:HISTORIA::Historia por especialidades::Historia de la ciencia [UNESCO]repositoriosJSON-LDLibrary and Information Sciencesschema.orgweb semánticaBibliography. Library science. Information resourcesUNESCO::SOCIOLOGÍA::Comunicaciones socialessemantic webInstitutional repositoriesposicionamiento webPolitical sciencesearch engine optimizationDipòsits institucionals:HISTORIA [UNESCO]RODERICHumanitiesacademic SEOrepositories:SOCIOLOGÍA::Comunicaciones sociales [UNESCO]Z
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A New Development in Online Marketing: Introducing Digital Inbound Marketing

2015

This paper addresses the conceptualization, scale development and scale validation related to the study of consumer engagement in online settings. It first reviews this concept and draws attention to the multidimensionality of the construct, considering the underlying cognitive, emotional, and behavioral dimensions of consumer engagement. Then, it presents the foundation of this concept in relationship marketing and adds support to this proposition. Further, it proposes the construction and psychometric assessment of a 37 scales that examine all three dimensions, based on an international sample of 110 respondents who engage with a brand on a social media network. Based on multiple and succ…

scale validationonline marketingonline brandslcsh:Marketing. Distribution of productssocial mediacontent marketingsocial media marketingscale developmentonline marketing digital inbound marketing online brands content marketing social media marketing and search engine optimizationdigital inbound marketingrelationship marketingjel:M10and search engine optimizationjel:M31search engine optimizationlcsh:HF5410-5417.5multidimensional conceptconsumer engagementExpert Journal of Marketing
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Business Constraints Integration in a Search Engine Optimization Fuzzy Decision Support System

2017

The Internet has dramatically changed the way companies can reach their clients. Henceforth, to develop their business online, companies have to drive qualified traffic to their website. For this, their website must be visible in the first pages of search engine results. Search Engine Optimization (SEO) permits the improvement of the position of a website on the search engines results pages. However, the practice of SEO is complex, and results are uncertain, because search engines do not communicate much about their ranking methods. Moreover, this activity takes time, and requires the implementation of modifications that can alter the visual appearance of the webpages. This paper proposes a…

Decision support systemEngineeringbusiness.industryProcess (engineering)02 engineering and technologyDecision ruleRanking (information retrieval)World Wide WebSearch engine020204 information systemsSearch engine optimizationWeb page0202 electrical engineering electronic engineering information engineering020201 artificial intelligence & image processingThe Internetbusiness2017 IEEE 19th Conference on Business Informatics (CBI)
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